The minute I was bored with a book or a subject I moved to another one, instead of giving up on reading altogether—when you are limited to the school material and you get bored, you have a tendency to give up and do nothing or play hooky out of discouragement. The trick is to be bored with a specific book, rather than with the act of reading. So the number of pages absorbed could grow faster than otherwise. And you find gold, so to speak, effortlessly, just as in rational but undirected trial-and-error-based research. It is exactly like options, trial, and error, not getting stuck, bifurcating when necessary but keeping a sense of broad freedom and opportunism. Trial and error is freedom.Taleb, Nassim Nicholas. “Antifragile: Things That Gain from Disorder.” Penguin Random House LLC, 2012
The media environment shifted from scarcity to abundance. As a result of that, while attention spans decrease, the competition has become much fiercer for brands. Classic marketing models and approaches like the AIDA model do not work anymore. Besides, the latest researches have continuously shown us how irrational we are in contrast to the old neoliberal assumption, the individual’s rationality (at least, it is not binary).
The connections between consumers and brands stem from emotions. For most of us, brands are part of our identity and a great way of describing ourselves. Since the rise of social media, this notion has been more evident than ever. With these online channels, brands are also part of our daily social life while bringing individuals together under different interests and communities.
Today, marketers are using market research methods to understand their audience. However, market researches are not that great to elaborate on consumer behavior, even if the research industry values more than tens of billions of dollars! The reason for this lies in the previously mentioned emotional link:
People usually think that they are buying products through rational decision processes like quality comparisons or price evaluations and answer market research questions based on this belief.
So, what should brands do? According to the author of the Paid Attention, Faris Yakob, brands should use the leverage of social media and other tools to communicate directly with their customer instead of market researches and investing the content they create by offering value. They should also keep this motto in their vision, implies that, by just investing in the channel, they cannot succeed:
The medium is not the message anymore!
Without argument, the world wide web is one of the most significant inventions of humankind and, whenever we feel struggled, obviously the first place we seek help. However, this very regular routine of our life seems dangerous. According to some prominent researches, day by day, we are slowly losing our ability to solve problems with our neurons and falling this tricky pitfall:
Thinking the internet as an extension of our memory.
There is even a cool term for it, “cognitive offloading”. Thus, backed by science, the phenomenon is also referring to other perils of this mental lazyness, like distortion of our critical thinking mechanism.
So, here is the task: next time when you encounter a problem, try to solve by yourself or ask someone that you may take some help from, don’t ask Google.
Further look: The Skill You’re Slowly Losing
”So the love of work can be cultivated, just like the love of play. The terms are interchangeable. What others call work I call play, and vice versa. We do best what we like best. If that is chasing a polo ball, one will probably excel in that. If it means checkmating competitors, or getting a home run in something worth while, he will excel in that. So it means a great deal when a young man can come to regard his life work as the most fascinating game that he knows. And it should be. The applause of athletics dies in a moment. The applause of success gives one cheer to the grave.”Hopkins, Claude. “My Life in Advertising and Scientific Advertising.” McGraw-Hill Education, 1966.
Making money or creating wealth is not about pure luck; it is about creating luck with efforts, gaining a specific mindset. If you gain this mindset and then you’ll able to create your own luck in any circumstances. Thus, develop both the skillset and the mindset that you need.
Luck can be categorized into four:
- Blind luck, fate
- Luck from hustling, hard work, diligence
- Luck from preparation, having an extreme specialization at one specific topic and being able to see opportunities in that field.
- Luck from your unique character, luck comes to you because you’re extremely good at something, or you have a unique mindset or brand.
Everyone can have skillset and mindset if they have the prerequisites, like being able to listen and being healthy.
Neither wealth nor these skillsets can be created at one big jump. It takes time. There will also be some hinders on the road; everything is possible in life, so you should be patient. Wealth pile up itself like water drops, little by little for long years. Of course, there are exceptions, but wealth creation mostly happens like that.
Further look: Making Money Isn’t About Luck
Taking care of the mind is essential for uncovering self-divinity, so committing yourself to the sharpening mind is an obligation for moving forward as a human being. The more you put effort into your mind, the more you become unique. This uniqueness does not bring you happiness, but it does bring peace, which is one of the most valuable assets of a healthy mind. If you accomplish that, you will be at home anywhere in the world.
One way of doing it is by studying one philosopher’s ideas by dedicating a prominent time for understanding and plumbing greater levels of his or her ideas to gain deeper insights. Put your energy to do it, but don’t forget to see things as it is.
A wise person differentiates himself from fervent aficionados of satisfaction by stop trying to pursue worldly pleasures like fame and fortune. Yet, this stoic principle does not mean that you need to abstract yourself from society and dedicate your entire time for seeking wisdom by reading books or meditating in a quiet place. Creating wisdom is actually about forming a balance between pleasure and pain within the mind. This notion is key to living a good life and real virtue of stoic philosophy; true wisdom comes from living a life according to nature.
Further look: Letters From a Stoic
When it comes to productivity, there’s a lot to cover and a lot to learn, but the one thing that I’m sure about, as modern professionals, the essential skill that we need is knowing how to work efficiently. Since I realise the importance of that, I have been rigorously studying productivity, and I’ve already consumed hours of content about it.
One thing I’ve noticed, the general assumption of people is that the more you spend hours on tasks, the more you become productive. However, it is not the case almost any time; this is nonsense, a complete misunderstanding. In essence, productivity is a way of facilitating things and bringing balance to your life, not hectic schedules or long hours of working.
On the bright side, there is an intense knowledge accumulation about productivity; and literally, there are thousands methods and concepts to be more productive. Many people prefer prevalent things like checklists, calendars, or some cool apps like Todoist, Evernote, and yet they read books like Getting Things Done. In the meantime, I have a question like everyone, which one is the best?
Wishfully, I think I have found the answer, at least for myself. According to a study which I encounter recently that is linked here, and thanks to this article in HBR, timeboxing is one of the far most efficient methods when it comes to getting things done. Interesting, right?
In gist, timeboxing is a time management technique where you allocate a fixed period to a planned activity. You work on the action during the specified time and stop working on it once the time is up – then, you assess whether you’ve reached your planned goals.The defitinition of timeboxing, Cloclify
Here are some other insightful findings from the study:
- The top three methods are timeboxing, prioritising and saying no!
- Setting deadlines, which is a trendy habit amongst productivity enthusiasts, is at position 93.
- The top 10 could be summarised into three actionable advice; manage your time, don’t get distracted and be aware of your wellbeing.
Time-boxing is the most efficient one because it’s visual and intuitive, and it’s a real antidote for Parkinson’s Law. In addition to these, it doesn’t allow you to get distracted. I have been trying timeboxing for last couple days, and maybe it is early to say that, but it doubled my productivity, even I have started to write this blog.
If you get tired of the overwhelming feeling of procrastination, give it a try for timeboxing and start getting things done with doubled productivity!